National Housing Survey 2010 Q1

Consumer Research & Analysis

Thank you for your interest in our National Housing Survey.

The purpose of the survey was to gauge the public’s current attitudes toward housing, especially in light of the current housing crisis. This comprehensive research project asked more than 3,000 consumers about their confidence in homeownership as an investment, the current state of their household finances, their views on the U.S. housing finance system and their overall confidence in the economy.

We wanted to better understand the views of homeowners and renters – and share those views – so that we may better serve our industry partners and the housing market. We believe this window into consumer sentiment will help us target our collective efforts to stabilize the housing market in the near-term, and provide support in the future.

The survey shows that, despite the recent housing downturn, Americans continue to value homeownership and think about their homes in ways that go much deeper than the financial investment. They are more cautious, however, about assuming a mortgage, recognize the requirements, and favor standard long-term fixed-rate loans with predictable payments. We also found that people strongly believe in the importance of upholding the financial commitment involved in buying and owning a home, even during these challenging times when home values have fallen. They also value renting as a housing option.

On this Web page, you will find a press release with highlights from the survey results, a fact sheet, and a presentation with extensive information from the survey. We hope you find this information and material useful.